Employer brand influences views in the talent marketplace in a time when competition for the best talent is intensifying. The finest is the word of an ex-employee, despite the flashiness on social media and endless, frequently pointless awards and certificates. But after an employee quits, not much is usually done to keep in touch with them. To entice fresh talent, it is compelling for organisations to nurture relationship with their former workers, as:
The most effective PR machines for any company are former workers: As per research, if ex-employees share their good experience through different channels then that has greater credibility than any other media channel in the talent market.
Former employee ricochet is the greatest talents to have on board: As the ex-employees already know the organization culture and continue to have continued connection in many cases. The ex-employee talent pool is the best to tap and once on board, they can start giving outputs almost immediately. Also as they have chances of having a much stable association as they have experienced the outside world. The cost benefit of hiring such talent is immense as it requires much lesser time and cost.
Continuous interaction with ex-employees to upkeep the relationship: Building effective communication channel to share non-sensitive information and keep them updated about the latest changes/improvements in the organisation. Connecting on different occasions, wishing them on their special days will uplift the bond.
Having an annual connect: By inviting former employees for an annual get-together, organisations can create a major positive impact in fulfilling their long term hiring goals. If hosted in the right fashion with warmth and sensitivity, such event can create a long term impact and have upsurge of good will.
Creating inclusive environment for ex-employees to share their stories: Apart from reaching out and interacting with former employees in ways mentioned earlier, they can also be included in sharing their (positive experience) stories in different forms, may be a short video or a short write up which will boost the employer branding.
Hiring challenges can be solved in more ways than one; the most practised being looking for the right fits through talent acquisition partners by searching for “recruitment agencies” or “recruitment agencies near me” in Google.
JobsCubicle is a well acknowledged consulting firm serving esteemed clients for over a decade and finding the right talent in the shortest time span. Feel free to connect with us if you want to turn around your recruitment story.